Click to visit are the web's longest virtual beauty counter with over 12,000 essential and luxury products by over 400 brands -- open 24 hours a day, 7 days a week. No lines, no parking. As the cyber-sister of ULTA, the multi-brand self-service store that started to revolutionize the way women shop for beauty by creating the first true one-stop-shop beauty store, experience was designed with you in mind -- with customized service, more variety (from salon exclusives to prestige, niche, and popular brands) and the hottest trends, and live customer service.

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